A vision statement is a statement of an organization’s overriding goal, but one that is more vivid and concrete than a mission statement. True to the word “vision”, it gives people an image in their mind’s eye about what the organization can one day achieve. A clean energy company in…Read More

The mission statement is the underlying purpose of an organization. It is an abstract statement of the organization’s broadest goal. It is supposed to be permanent and outlast any individual leader. For example, Facebook’s mission is to give people the power to share and make the world more open and…Read More