The mission statement is the underlying purpose of an organization. It is an abstract statement of the organization’s broadest goal. It is supposed to be permanent and outlast any individual leader. For example, Facebook’s mission is to give people the power to share and make the world more open and connected.
- Calling All Sports Junkies: Talking with the Founder of ESPNWhen Bill Rasmussen launched ESPN on September 7, 1979, he gave the world its first 24-hour television network and changed the way people viewed both television and sports. His innovations include the creation of “Sports Center,” wall-to-wall coverage of NCAA regular-season and March Madness college basketball, and coverage of the College World Series baseball tournament. Rasmussen, who wrote a book titled, Sports Junkies Rejoice! The Birth of ESPN, talked with Knowledge@Wharton about the challenges of founding a 24/7 sports network in the face of nearly universal skepticism, what entrepreneurs need to succeed and why he doesn’t ever plan to retire.
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