Future of the Business World: Tackling Food Insecurity in Singapore

by Diana Drake

Clean energy, educational equity, climate action, financial literacy: these are only a few of the serious global issues that demand innovative solutions. If you want to read more of them, check out our list of the United Nations’ Sustainable Development Goals. Today’s high school students, a.k.a. Generation Z, are thinking deeply about the world’s problems and how to create a more sustainable future, often using entrepreneurial energy and ideas to tackle challenges.

On this month’s episode of Future of the Business World we meet Robin Ye, who together with his classmate Bryan Ng, has been working to improve the system for helping people in their native Singapore who need food — otherwise known as the food insecure. Robin and Bryan, high school students at Hwa Chong Institution in Singapore, are the founders of Robin Food, a proposed tech-driven bidding system to help foodbanks manage inventory and reduce wasted food. Robin Food recently won first place in the PIMCO Zero Hunger Challenge, part of the NFTE World Series of Innovation.

As Robin illustrates, solutions are not always as simple as producing more food to feed the hungry. Research and analysis often reveal the need for more thoughtful, sustainable approaches to problem-solving.

Wharton Global Youth Program: Hello Everyone and Welcome to Future of the Business World, the podcast featuring teen entrepreneurs and innovators from across the globe.

I’m Diana Drake with the Wharton Global Youth Program at the Wharton School, University of Pennsylvania. It’s our job at Wharton Global Youth to introduce business and finance education to high school students in ways that spark curiosity and competitiveness—and help prepare the next generation of business leaders.

Our guests on FBW are well on their way in that regard. They’ve thought deeply about the problems facing our planet and are working toward finding solutions.

Today’s focus is food insecurity. About 690 million people worldwide go to bed hungry each night and literally don’t know where their next meal is coming from. The solution is not as easy as producing more food. There is enough food to go around, but much of it goes wasted and doesn’t reach those in need.

Robin Ye and Bryan Ng, 17-year-olds from Singapore, have come up with a local solution. Their venture Robin Food recently won first place in the PIMCO Zero Hunger Challenge, part of the Network for Teaching Entrepreneurship World Series of Innovation.

Robin joins us from his home in Singapore. Robin, welcome to Future of the Business World!

Robin Ye: Thank you for having me.

Wharton Global Youth: I want to learn more about your business idea. Before we get to that, though, let’s talk about the issues that Robin Food is trying to address. How serious is food insecurity in Singapore? What does the problem look like in your country?

Robin: Food insecurity is actually a very big issue in Singapore, although it is one that often isn’t talked about. Although Singapore is ranked first in the global food security index due to its variety of sources of food all over the world, about 800 million kilograms of food is thrown away annually, which is equivalent to two bowls of rice per person, per day. As a result, about 10% of Singaporeans struggle to get sufficient, safe and nutritious food daily. There is in fact a very wide disparity in terms of the ability to get a balanced diet, especially between the rich and the poor in Singapore. It’s actually a problem that is currently being tackled, but still remains rooted in Singapore, particularly because of the culture of buying excess food.

Wharton Global Youth: The interesting thing is that hunger is often not a food problem. Sometimes the issue is not how do you produce enough food, but rather how do you prevent food from being wasted or how do you get that food to the people who need it most. What did you learn about the importance of supply chain and logistics in helping to tackle food insecurity?

Robin: When Bryan and I first started brainstorming solutions to food insecurity and trying to achieve zero hunger, we first dissected the root of the problem: where food waste is produced. And indeed we did find that food waste is actually produced in every step of the supply chain, from the supplier, the farmer perhaps, or the intermediary party, maybe the warehouse, the business to the consumer. Food waste is created at every single step. The area of food insecurity that Bryan and I placed special attention on is the lack of a balanced diet. We realized that supply chains and logistics play a huge role in providing a more equitable distribution of food. That is the central ideology behind the bidding system that Robin Food proposes, which I will talk about later in the podcast.

Furthermore, there is the problem of food duplication, in terms of the food that is served to the food insecure in Singapore. As such, it is also a problem due to logistics, which is why Robin Food places special focus on supply chain and proper logistics management in order to better address food insecurity where other food organizations have failed to achieve in Singapore.

Wharton Global Youth: What did you find out about why there is so much wasted food?

Robin: Focusing specifically on the food that has been distributed by food banks to beneficiaries [people who are food insecure] in Singapore, we found the issue of duplication to be a very severe one. Take Area A, for example. In Area A there are many low-income households and as such many food bank organizations such as Food Bank Singapore and Food from the Hearts, two notable food charities in Singapore, provide food for the beneficiaries in this area. However, this problem of duplication arises because one household receives two packs of food from these two different organizations, which is too much. It’s in excess of what they actually need. Much of this food is actually wasted. Furthermore, there seems to be a disconnect between the preferences of food by the beneficiaries and the food that is actually provided by the foodbank itself. Upon doing more research, Bryan and I found that there are many elderly who are actually food insecure in Singapore and they receive food items like croutons, for example, and given that they do not have many teeth it is extremely hard for them to eat it. As such, a lot of the food they receive in their food packs is often thrown away simply because they cannot consume it. And the food goes to waste.

Robin Ye hopes to propose his app idea to the Government of Singapore.

Wharton Global Youth: Let’s back up for a minute, Robin. The foodbank model is an essential solution. What exactly is a foodbank?

Robin: Let’s take a few steps back. In Singapore, a foodbank is typically a nonprofit, charitable organization that provides food to the needy. The food that they distribute to beneficiaries, which are needy families, come from donations as well as the organization’s own purchases. While the government in Singapore provides affordable food to Singaporeans through vouchers, for example, foodbanks are typically a more sustainable solution in providing food for the needy and the food insecure; providing them with a safety net in case they have insufficient food and can then get assistance from foodbanks.

In fact, the foodbank model in Singapore is very diverse. They provide foods in a whole variety of ways. There is Food Bank Singapore, which provides foods to soup kitchens as well as other charitable organizations. There are other foodbanks that have warehouses where residents can come down and take foods that are needed in their cooking. And there is also organizations that make meals that they [give] to the beneficiaries. The foodbank scene is Singapore is actually extremely vibrant and essential to keeping the stomachs of Singaporeans full every day.

Wharton Global Youth: Now that we have more of an idea of the landscape, tell us about your model for Robin Food, what is your entrepreneurial approach to tackling food insecurity in Singapore?

Robin: Previously, I have talked about two particular issues. The first being the duplication of food that occurs and the second being that the food for these food insecure typically are unhealthy and may not be very balanced. As such, the Singaporeans who receive food from these foodbanks may have a bit of an unbalanced diet.

The idea of Robin Food is essentially a bidding system for foodbanks in the form of a central, organizational system. It comes through a digital application. This local, central organization, which we propose to be created, would collect all food donations from donors in Singapore and store them in this organization’s own central warehouse. So, the bidding system in the digital application would then be implemented to allow foodbanks to bid on various foods based on their current inventories and [the preferences] of the beneficiaries [they serve].

You may ask, ‘How do you determine foodbanks’ food that they receive in terms of the proportion of the donations?’ This bidding system will be aided by an algorithm that essentially assigns each food item a value according to its nutritional value, demand from beneficiaries, as well as current supply. For example, one particular unit of vegetable would cost one token, whereas one unit of meat or a more sought-after food would require five tokens. Each food bank would then be given a certain number of tokens to keep based on the number of beneficiaries that they serve. Foodbanks then use this application to bid based on their needs and the beneficiaries’ preferences by choosing from the food items listed in the various categories. We go a step further by proposing that foodbanks with excess inventory can also indicate on this application what foods they have and can then ship food to other foodbanks to achieve a more equitable distribution of food. Each foodbank then has the food they need and no food goes to waste. This digital application essentially acts as a facilitating medium, which would be more convenient for users, increasing the speed of food transactions between the three key stakeholders: the central organization, foodbanks and beneficiaries.

Wharton Global Youth: How did you come up with this idea, Robin? Did you design your own algorithm?

Robin: We got the inspiration for this idea by looking at the current solutions that are in Singapore. We observed that there was quite a complex system of food distribution, with the food going from donors to foodbanks to customers with basically a lack of communication between stakeholders at every point of the way. As such, the food that is provided to beneficiaries at the end of the day may not be what they actually eat. Bryan and I had an epiphany one day when we were doing our brainstorming and decided to come up with a centralized logistics system. The algorithm has not been developed yet. It is an idea that we are pushing forward. We believe that this is extremely achievable given that there have been similar apps out there that have bidding systems, but perhaps not for the food insecurity scene.

“For Robin Food to actually be successful, all foodbanks and charities in Singapore must be on board in order to make a central organization effective.” — Robin Ye, Entrepreneur

Wharton Global Youth: What did you learn about the market for approaches like Robin Food? Are there local policies to support the development of online platforms and to support innovative solutions that might bring about real change?

Robin: Upon doing some further research, we contacted organizations all over Singapore, from social enterprises to local foodbanks, as well as funding and private investment organizations in terms of getting their feedback and seeing if they would be warm to our solution. In fact, we have received very warm feedback from them. Even Ashoka Singapore expressed interest. In terms of the private scene, we believe that there is actually support for this particular solution.

In terms of the government sector, they have very detailed plans to better help the food insecure in Singapore, particularly because it has gained more media coverage recently with documentaries, plus in-depth reporting from Channel News Asia, a news organization in Asia that also covers Singapore. And so, we realized that there are grants out there by the government to provide funding for such solutions and we also believe that Robin Food will be extremely scalable in the future.

Wharton Global Youth: I’m sure you have many takeaways form this experience. Do you think you better understand the people who you are trying to help through Robin Food? Do you understand the issues of the food insecure and the challenges that they face?

Robin: Unfortunately, given the COVID-19 situation, particularly in Singapore, Bryan and I were unable to go down and interview the food insecure. But we found a whole variety of information online, on the Internet, posted by news organizations and universities that have done research reports on the food insecurity situation in Singapore. We have read through the stories of many of the food insecure. I could maybe raise two examples to highlight the food insecurity of the situation that Bryan and I read. The first one is Mr. Ho, an 81-year-old Singaporean living in a one-room rental flat. He couldn’t eat the biscuits and croutons given to him in his food pack, which highlights the problem of the food provided not being catered to the preferences of the beneficiaries. Another example is Auntie Loh, who actually receives a food pack containing foods such as instant noodles, rice, biscuits, which you would typically see in a normal food pack. But it is in fact not very healthy for a person in the long-term, particularly given the lack of nutrients. Reading these stories, Bryan and I really got an opportunity to look into this food insecurity situation through the perspectives of the food insecure themselves. We empathized with them and felt their situation, which is why we felt even more passionate about Robin Food and hoping that we can roll it out further in Singapore in the near future.

Wharton Global Youth: What is the next phase of development for Robin Food?

Robin: Bryan and I are 18 years old and in Singapore we are preparing for our GCE A-Level exams, so we’re not developing the idea for Robin Food further, at least for this year. But we do have plans in the future to perhaps propose this solution to the Government of Singapore and collaborate with them to work on this idea to scale it up. For Robin Food to actually be successful, all foodbanks and charities in Singapore must be on board in order to make a central organization effective. We identify the government to be a key stakeholder here, and we will reach out to the government further in the future to see whether they would be willing to take on this idea and have us on board to further develop this idea.

Wharton Global Youth: One question I like to ask all of the entrepreneurs we interview on Future of the Business World is if you could change one thing in the world, what would it be?

Robin: If I could change one thing about the world, I would choose to lift everyone out of poverty. I believe lifting everyone out of poverty helps to resolve a lot of problems. It helps to improve the standard of living of many people all over the world and it helps [address] problems like climate change because people no longer have to care for their basic needs. Looking at all the Sustainable Development Goals drafted by the United Nations, I realized that Zero Poverty will help to resolve many, many SDGs, such as Zero Hunger, which is the goal that we were trying to achieve through Robin Food. That is the reason why I believe that lifting everyone out of poverty would have a very huge impact on society.

Wharton Global Youth: Let’s wrap up with our lightning round, Robin. Try to answer these questions as quickly as you can!

What is your favorite emerging business trend?

Robin: Working from anywhere.

Wharton Global Youth: What is something about yourself that might surprise us?

Robin: I am an avid fan of tea: red tea, Earl Gray tea, green tea, Chinese Pu’er, you name it.

Wharton Global Youth: What do you love most about living in Singapore?

Robin: The vibrant food culture in Singapore, especially the hawker culture, where you can walk down about 200 meters and find a whole galore of food that you can eat, chicken rice, nasi lemak, even curry, you name it.

Wharton Global Youth: What is your favorite company slogan?

Robin: It has to be Nike’s slogan: Just Do It!

Wharton Global Youth: What business person would you most like to invite to lunch?

Robin: Steve Jobs [the founder of Apple]. Although he has passed away, I would really love to invite him to lunch and have a conversation with him simply because his innovations and creativity are so inspiring.

Wharton Global Youth: Thank you so much for speaking with us today, Robin, on Future of the Business World.

Robin: Thank you for having me.

Related Links

Conversation Starters

What are the two keep issues that Robin Food is trying to address?

What interests you most about Robin Ye’s approach to innovation?

Why is empathy so critical to effectively addressing problems like food insecurity and really all of the U.N.’s Sustainable Development Goals?

11 comments on “Future of the Business World: Tackling Food Insecurity in Singapore

  1. The genuine empathy expressed by both Robin and Bryan shows the promise of our next generation. With awareness, true dedication, and a bit of work, solutions will be found to other areas similar to the pressing insecurity of food. Ultimately, it is our turn as a generation to step up, and no one except you can take charge. Robin Food, leading by example, should serve as an inspiration to follow in their footsteps, and consequently, change the world.

    • Definitely. Modern age technology combined with willing and inspired individuals can lead to great change in our current society/environment we live in.

    • These are my thoughts as well. Even though Robin and Bryan couldn’t tackle food insecurity through food production itself, they had the motivation and interest in dealing with them by discussing excess waste and foodbanks.

  2. Victoria 2 is a country management simulator set in the 19th century. You pick a country, guide it through all the turmoils of the 19th century, and pat yourself on the back for being a quarter decent economist and strategist. In Victoria 2, it is also possible for China to become a god of industry, and all countries in the world switch their economies to agriculture in order to fill China’s demand.

    What is at play here is a system working in ways the developer did not intend. While humorous in the context of a game, such a thing can have catastrophic consequences in real life. As such, I believe it is paramount that the designers of this system take care to account for any flaws the system might have, along with extensive playtesting* to make sure everything works properly. By playtesting the system, people will be able to identify the flaws in the system easier, and thus be able to fix them before the system is introduced. While it will delay the system from being implemented, I believe it is worth it to make sure that everything works properly.

    • *Playtesting is a term used in game development to refer to having people play the game before release to make sure everything works.

  3. People are aware of food insecurity and have donated food to their local food bank. Every year, schools have food drives where they encourage students to donate dry or canned food. These opportunities have allowed students to understand that some people in this world don’t have enough food. However, nearly 20% of the people in the United States are still hungry because “food waste is actually produced in every step of the supply chain,” as Robin stated in the podcast. Covid-19 has caused many people to become unemployed, adding to the 1.1 million New York City residents who are food insecure. Without proper distribution of food, millions of people will stay hungry or have an unbalanced diet. Having a central, organized system is essential to providing food-insecure residents with the necessary nutrition for a healthy diet and preventing food waste. But an efficient way of delivering the food to them is also essential, especially during the pandemic. Social distancing is necessary to prevent the spread of Covid-19, and having people gather to pick up food increases the possibility of spreading Covid-19. Food banks can recruit volunteers to deliver the meals and leave them at the door to prevent direct contact. Effective management of food banks is crucial in reducing food waste and the number of people living on an empty stomach.

    • I originally thought that Singapore was an affluent and food secure nation. I was surprised to learn that some people of Singapore still struggle to have access to a balanced and sufficient diet and it is not just because there is not enough food. To solve this problem, it makes sense that Robin and Bryan had to research stories of people who have food insecurity since many people like myself would not have known what these people were actually facing and what they needed.

      I agree with Emily H. that COVID-19 has enhanced the problem of food insecurity in NYC. Since everyone has a different opinion of how dangerous the virus is, getting groceries is difficult. As a result, I agree that there should not only be a central organization for storing food but there should be one for delivering food to those people who are uncomfortable retrieving it themselves. My grandparents are part of this group and the NYC Department for the Aging (DFTA) is making it possible for seniors to have meals delivered to their homes. Direct delivery includes a five-meal package delivered to each older adult every week.

      The delivery of food is important especially during COVID-19 but Emily H. did not discuss the nutritional value of the delivered food. This is also especially important during the pandemic because people who are on the DFTA and other plans can’t choose what they are receiving for food. Most meals delivered do not include fresh vegetables and fruits. My grandparents receive meals from DFTA; however, their problem is similar to what Robin describes in the podcast which was that the food is not nutritious and it was difficult for them to get the right balanced diet during the height of the pandemic.

      One way in which this problem can be addressed is through community outreach rather than just on the city or state level. While school food drives are excellent for community outreach, it was almost impossible to have school food drives in NYC during the pandemic as most students were 100% remote. As a result, many neighborhoods had to rely on the generosity of their neighbors. I am from NYC and have been deeply touched by the new installations in the last year and a half of local community refrigerators popping up across New York City to help those in need of food.

  4. Robin and Bryan’s level of sensitivity for beneficiaries makes Robin Food an exemplary example for food assistance programs worldwide. Worldwide, federal food programs (the US included) prioritize feeding the people over truly nourishing them. Take Robin’s example of Auntie Loh: while her food pack has enough to keep her stomach full, the exceedingly high salt content partnered with the depressingly low nutritional value of these food items will harshly punish her blood pressure as she ages. While food banks give consumers processed food that may be purchased cheaply in bulk, they forgo real sources of nutrition because of their prices and perishability. Donating to school food drives in the past, I remember donating boxes of sugary children’s cereal, thinking I could make some child’s day: I barely considered the caloric value, much less where she might get her protein. But despite the pandemic limiting their personal interaction with beneficiaries, Robin Foods grasped that connection on an empathetic level, strong enough to create a program that can totally reinvent Singapore’s food distribution infrastructure for the better. Their goal to work as a sieve for healthy food distribution at the federal food bank is an inspiration for all innovators, and shows more awareness in two high school students than the dozens of major food distributors in Singapore that have failed to deal with this problem for decades.

  5. To be a thinker and to effectively try to implement an idea into action to a very adverse problem which is actually clouded as most of the people think they are doing it right when they are giving away food which is not making a difference in the beneficiaries life is something not many would realise ,so I really admire how they have connected themselves into the work to make it possible. This idea would become very effective when all food banks and charities along with the government come together but there is also an another way. There are many people who would be willing to give their edible food which has been cooked excessively in their homes ,so instead of wasting, many such homes can be asked if they could contribute. This can start from a smaller society and then can be aimed and stretched to a bigger community. This would add up a lot more food which can be utilized.

  6. This gave me a whole new perspective to certain SDG’s like this, it’s truly remarkable thinking. A solution for a specific solution that has an unspoken problem! It shows how every solution on paper can’t be applied to certain situations, most people don’t even know or worry about the deeper ends to the logical answers for problems. This brings out a much better grasp to other fields that require development in the real world problems. All the best for tackling other issues and implementing your work to the food banks!

  7. A simple garden salad. A small pulled pork sandwich. A minimal pile of coleslaw. In my opinion, it was nowhere the most impressive spread nor one that I was extremely proud of. Working in a hot, tight kitchen with a couple of other student volunteers, I stared out into the crowds of people filing into the small dining space. Coming in were people of all different walks of life: men in suits stopping by after a long day of work, single mothers and their kids rushing in before soccer practice, homeless individuals eating their first meal of the day.

    After the crowd died down, the church staff signed for us to grab dinner and eat as well, as it was tradition for the student volunteers to sit and have dinner with people at the soup kitchen. My friend Vivian and I sat down at a table with an elderly woman who was eating alone quietly in the corner of the room. When we approached the table, she initially looked startled and surprised, but settled down after we introduced ourselves and asked if we could eat with her. What at first seemed like it was going to be a slow and awkward conversation turned into one full of excitement and laughs. After finding out that her name was Gloria, she went on to talk briefly about her life, kids, and homelessness. The thing I remember most from the conversation was the ending, when Gloria asked us if she could take some extra food with her to go, as she wasn’t sure when her next meal would be. Vivian and I instantly shot up to go ask if it was possible, returning with a small box of leftover food. For Gloria, the contents in the box would feed her for at least another day, but for Vivian and I, they were barely sufficient for one complete meal. I remember feeling almost guilty handing over the box of food over to her as she repeatedly thanked us.

    While it is rarely highlighted in mainstream media, food insecurity is as relevant in the U.S as it is around the world, with 42 million people in the U.S. projected to be impacted by food insecurity as a result of Covid-19. Robin and Bryan’s development of Robin Food not only responds to an ever growing crisis of food insecurity, but also highlights how powerful youth entrepreneurship is in creating lasting social change. It’s to no surprise that Robin Food is successful; as seen through Robin and Bryan’s careful analysis of food insecurity’s roots and its ties to Singapore, the pair were able to dissect and evaluate a market’s needs and translate them into Robin Food’s own business model. By understanding the lack of coherence in the complex nature of food distribution in Singapore’s Food Banks and recognizing the wasteful faults of such a system, Robin and Bryan were able to directly pinpoint a major issue and solve it effectively.

    Solving food insecurity is a daunting task—but it doesn’t have to be. There’s never going to be a perfect solution or one-size-fits-all fix to these issues; however, it’s the wistful thinking that individuals like Robin and Bryan employ that brings us that much closer to dismantling a largely prevalent issue in the status quo. Social entrepreneurship remains one of the most powerful forms of social activism: a lot of people are able to give up one hour to volunteer or five dollars to donate, but not everyone has the passion, drive, and grit to be a social entrepreneur. Like true displays of these virtues, Robin and Bryan identified a relevant issue, came up with a workable solution, overcame obstacles, and created real, social change. In a way, their innovation additionally showcases the beauty of entrepreneurship and how widespread its impacts can be to various communities.

    Robin and Bryan’s business model isn’t unique to just Singapore. The community center in which I first met Gloria doesn’t have the resources to hold a soup kitchen for the community every meal of every day. In fact, they only hold them for certain occasions. With the benefit of being able to receive more resources, those in the community facing similar challenges as Gloria will be able to get what so many of us take for granted—a meal.

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