Sports & Media

Maybe you caught Taylor Swift’s live stream on Yahoo a few weeks back. Yes, that was the 24-year-old music sensation releasing her new album, debuting her new Shake It Off video simultaneously on Vevo and answering Instagram, Twitter and Facebook questions from fans. More importantly, Swift was showing off her mastery of online media as a means of self and music promotion. Social media has changed the music business, which as KWHS explores, is especially powerful for lesser-known artists and performers.…

Digital Rockers: Emerging Musicians Use Online Media to Turn Up the Volume

In the next few weeks, Alexandra “Alex” Kukoff, a 14-year-old entrepreneur from California, will begin reviewing designs submitted by engineers to create a special pair of closed-captioning glasses for hearing-impaired moviegoers. It is a story of how a new entrepreneur with little technological expertise can use the Internet to make the necessary high-tech connections to turn an idea into a prototype [an early sample or model built to test a product or concept].…

Lens of Opportunity: Alex Kukoff’s Incredible Virtual Community Connection

India’s cultural heritage was on display around the globe last week with the five-day celebration of Diwali, the festival of lights that is also known as the Indian New Year. Even without the colorful clothing and creative dance, India has caught the eye of the business world – including Hollywood and the film industry – as an important market. This Knowledge@Wharton Today blog points to recent deals that illustrate why India’s media and entertainment industry is quickly moving center stage.…

Hollywood Goes Bollywood in Deals that Define an Important Market

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