Sports & Media Archives - Page 9 of 9 - Wharton Global Youth Program

While superstar African-American athletes still love to snag a good endorsement deal with Nike or McD’s, they are being urged by sports agents to consider the prospect of even bigger bucks. Athletes are realizing the sheer power of their names and using their own brand muscle to build lasting financial relationships with teams and companies.…

Forget Endorsements: Sports and Entertainment Stars These Days Want a Piece of the Action

Eighteen and entrepreneurial. That is fast becoming the million-dollar mission of kids around the globe. Starting a business is thrilling, impressive and profitable, which makes it all the more enticing to young business owner wannabes. Boris M. Silver is the founder of Sport Interactiva, a maker of sports applications – including Total Sports Fan, Premier League Fantasy Football and Premier League Soccer -- on social networks like Facebook and Bebo. In this podcast, Silver talks about starting Sport Interactiva, which he sold in 2008, and the value of working for a small business.…

Boris M. Silver Scores Big with Sports Apps on Social Networks

Nike's first "green" basketball sneaker released a few years ago -- the Air Jordan XX3 -- was the outcome of a company-wide effort to regain its footing following a backlash over its use of factory sweatshops in the late 1990s. As Nike's recent plays show, a company's reputation is increasingly linked to the ethical standards by which it operates. Corporate responsibility is just smart business.…

Just Do It – But Ethically, Please

In the world of online video sharing, YouTube rules. Behind those homemade V-logs and silly short videos is a business just trying to make money. While teens’ love affair with the YouTube experiment experience is not likely to stop anytime soon, video sharing sites could soon be losing viewers to the next hot technology.…

Smile: You’re On YouTube

Got a sweet tooth? You’re in luck. These days, cupcakes are playing a starring role at pastry shops across the country – from teen-owned business City Cupcakes, to Zoe's Place, a nonprofit organization that provides services and support to teen mothers or mothers to be. Oh, and don’t forget the excitement of The Food Network’s "Cupcake Wars", delicious and dripping with drama. These sweet treats have become more than just a passing fad.…

Red Velvet Revolution: The Rise of the Cupcake Entrepreneur

“Twilight,” the most talked about vampire flick to hit the big screen, grossed $70.6 million in a single weekend when it debuted in November, 2008. While the movie incited “Beatles-like hysteria” in teens around the country, vampires have long been big business among teens. America’s youth, always eager consumers, are on a blood-thirsty binge for everything undead.…

Vampires: It’s a Bloody – and Booming – Business