A stock is a share of ownership in a company. A stock usually pays dividends, which are variable payments from the company to its owners. I own a few shares of Nike stock, so when a lot of people buy Nike shoes, I’m happy, because the price of Nike stock is more likely to go up.
- Behind the Blue Chips of the Dow Jones Industrial AverageThis week the Dow Jones Industrial Average stock index got more ink than usual with the announcement that three companies will be losing their exclusive membership and that three new stocks will be added on September 23. What is the DJIA and what is the significance of these latest moves?
- Poor Perfume Sales Reveal the Powerful Connection between Business and CelebritySometimes even Swifties need to take the good with the bad. On August 18, fans tuned in for Taylor Swift's much-anticipated Yahoo Worldwide Live Stream. The next day, cosmetics company Elizabeth Arden blamed its worst quarterly financial results ever on slow sales of celebrity perfumes, especially scents endorsed by Taylor Swift and Justin Bieber. It's a reminder that behind every brand is a business working hard to be profitable, and celebrity endorsements can influence success.
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