Market share is a key measure of the competitiveness of a product. It is a percent of sales a product achieves in a given market. For example, a fast food chain with a 33 percent share of a given market will serve one of every three customers at that market.
- A Year in Publishing: Secret Meetings and the Powerful Threat of DigitalPublishing houses are scrambling to determine how to cope with the rise in digital reading. The iPad, the Kindle, the Nook and the Sony Reader, the strongest players in the eReader market, are four of the biggest threats to the print publishing industry. With everyone reading on a screen, how do publishers make a profit? Just this week, on December 18, Pearson Plc’s Penguin Group, a book publisher, reached a settlement with the U.S. Department of Justice in a case in which Penguin was accused of forging a deal with Apple to prevent other ebook sellers from discounting their prices. Wharton Global Youth explores this bold deal between Apple and book publishers, the resulting anti-trust lawsuit and the future of traditional book publishing.
- Future Tech Exec: An Internship Leads to a Full-time Gig at GoogleCarlos Rodriguez Flores always wanted to be in the center of the business and economics action – so why not try to get an internship at the almighty Google? His plan succeeded, and now he is working at the Googleplex in Silicon Valley full-time. Flores shares insights from his internship and employment journey.
- Epic Games vs. Apple: What's Next for the App Economy?