Consumer goods are products made for and purchased by people for their personal and household use. Two of the consumer goods that I’ve purchased and used most often include my Nike gym shoes, and my Apple computer.
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- Credit in China: A Culture of Consumer Spending?Since being introduced in 1985, the number of credit cards issued in China has grown at an astonishing rate, reaching 285 million in 2011, five times the number in 2006. MasterCard projects that annual credit card spending in China will more than double by 2025, and over the next decade, the country is expected to become the largest credit card market in the world by number of issued cards, overtaking the United States. This article, written by William Hart, Thomas Kidd, Lane Rettig and Nicholas Walker, members of the Lauder Class of 2014, takes a look at consumer credit in China.
- Cheesy Garlic Bread Chips: Lay's Lesson in Marketing and Brand AwarenessIf you're like most people, your deepest connection to a bag of potato chips is when you're on the couch, binge-watching Grey's Anatomy, with your favorite junk food. Here's a chance to think about that bag on an even deeper level -- with business concepts like marketing and branding in mind. This article, portions of which first appeared in the Knowledge@Wharton online business journal, explores the role that consumers play in the marketing and development of new products -- from the perspective of a Lay's potato chip campaign on social media.
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