A product line is all the products offered by a firm within a category. For example, Apple has a wide set of product lines, one of them being the iPod, which they have several different forms of the iPod.
- Poor Perfume Sales Reveal the Powerful Connection between Business and CelebritySometimes even Swifties need to take the good with the bad. On August 18, fans tuned in for Taylor Swift's much-anticipated Yahoo Worldwide Live Stream. The next day, cosmetics company Elizabeth Arden blamed its worst quarterly financial results ever on slow sales of celebrity perfumes, especially scents endorsed by Taylor Swift and Justin Bieber. It's a reminder that behind every brand is a business working hard to be profitable, and celebrity endorsements can influence success.
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