A product launch is the process in which firms make new products available to consumers, and typically involves advertising and commercial activities. Microsoft’s launch of its Windows 7 operating system is accompanied by TV ads aimed at informing consumers of the arrival of this new product.
- Internship Insider: Josh Hornthal’s Summers at AppleIn case you haven’t heard, Apple recently released the iPhone 5. The uproar about universal compatibility aside (the new iPhone doesn’t fit the old charging connector), Apple’s smart phone continues to be a huge success. At least one young job prospect watches Apple’s product launches with especially keen interest. College student Josh Hornthal started his employment love affair with Apple in high school and has since had two internships at the company’s Cupertino, Calif., headquarters. Hornthal shares details of his on-the-job training at the almighty Apple.
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