Any activities that use the internet, perhaps among other channels, to create awareness, interest, desire, and/or action, for a particular product, service, or concept. As firms get better at using integrated marketing, it is becoming harder to sort out the effects of on-line advertising from more traditional off-line methods.
- ChilLAX, SparkHub and Other Innovations from Tomorrow's Sports Business LeadersYou know how everyone advises you to do what you love when it comes to a career? Lots of people with a passion for sports have figured out ways to channel that energy into game-related endeavors off the field. A group of high school students from around the world spent a month in July 2011 learning about the sports business industry and developing their own company concepts to score big with fans and players online and off.