A marketing strategy is the overall plan of how to go to market, and how to compete. Every firm must develop a marketing strategy for each of their products, determining how to position the products, and how they will be distributed and sold.
- Invisible Horse Dance: The Business of ‘Gangnam Style’It has been an exciting few weeks for pop culture fans with the rise of international sensation “Gangnam Style,” a song and video from South Korean singer Psy that on September 21 broke the Guinness World Record for “Most Likes on YouTube” -- 2,141,758. Why is this Korean pop – aka K-pop – hit all the rage? KWHS explores the business and marketing implications of “Gangnam Style,” and the influx of K-pop in America.
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