A marketing strategy is the overall plan of how to go to market, and how to compete. Every firm must develop a marketing strategy for each of their products, determining how to position the products, and how they will be distributed and sold.
Related Articles:
- A Ramen Noodle Restaurant Case Study in Viral Marketing
- E-commerce, Blue Butterflies and the Face of Creative Entrepreneurship
- Invisible Horse Dance: The Business of ‘Gangnam Style’It has been an exciting few weeks for pop culture fans with the rise of international sensation “Gangnam Style,” a song and video from South Korean singer Psy that on September 21 broke the Guinness World Record for “Most Likes on YouTube” -- 2,141,758. Why is this Korean pop – aka K-pop – hit all the rage? KWHS explores the business and marketing implications of “Gangnam Style,” and the influx of K-pop in America.
- Lessons in Limited-edition Marketing from the Kids at Kickpin
- Future of the Business World: Optimized Business Plans for the Small Business Economy