The term startup usually refers to a business that is newly created and in a phase of early development and market research. While startup was first most widely used in reference to tech companies, it now describes all types of young companies and organizations. In 2011, my organization Poverup was named one of Inc Magazine’s coolest college startups in the US.
- Understanding the Mobile Wallet MarketShoppers with a mobile wallet app can start using their smartphones to make payments at any store that uses a near-field communication reader available at checkout. Lots of companies, from Google to startup Venmo have entered the mobile wallet market, and yet consumers are slow to adopt this new payment method. What’s behind the lack of popularity? Will mobile wallets ever become the norm? This Knowledge@Wharton article – with KWHS commentary from young Silicon Valley tech whiz Daniel Brusilovsky – explores these questions and more.
- The Story of a 'Simple and Elegant' Health Care Startup
- Future of the Business World: A Mini Goldendoodle Inspires Pet-Tech Innovation
- Future of the Business World: A Virtual Reality for Nervous New Drivers