Speculation is a transaction in which you hope to make money, but you are not sure you will. The last time I went to Las Vegas, I bet $10 that the Phillies would win the upcoming World Series. But my bet was just speculation, because I’m not guaranteed to make money.
- Poor Perfume Sales Reveal the Powerful Connection between Business and CelebritySometimes even Swifties need to take the good with the bad. On August 18, fans tuned in for Taylor Swift's much-anticipated Yahoo Worldwide Live Stream. The next day, cosmetics company Elizabeth Arden blamed its worst quarterly financial results ever on slow sales of celebrity perfumes, especially scents endorsed by Taylor Swift and Justin Bieber. It's a reminder that behind every brand is a business working hard to be profitable, and celebrity endorsements can influence success.
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