A focus group refers to a type of research where marketers bring in a group of people, usually about eight to ten, to talk about a specific product or topic. I was invited to a focus group last week with seven other people to talk about my feelings about my new iPhone.
- Marketing Student Margot Stern on Pizza, Gatorade and 'Legit' Brand AwarenessMargot Stern is a Wharton MBA student. During a recent class on consumer behavior, she called on the expertise of high school students in and around Philadelphia for their insight about how best to position the national running shoe brand, Saucony. Stern spoke with Knowledge@Wharton High School about her interest in marketing, focus groups and why she is impressed by high school students’ authenticity.
- Emma Himes of JÜV Consulting Deciphers the Dynamic Style of Generation Z
- XinaBox Connects Students to Space and STEM to the Classroom