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      • FNCE0001 IconFNCE 0001: Introduction to Financial Markets and the Global Economy
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      • STAT0001 IconSTAT 0001: Introduction to Statistics and Data Science
      • STAT0002 Course IconSTAT 0002: Introduction to Statistics and Data Science
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      • Business Journal Articles
        • Public Relations StockImageA Competitive Debater and ‘Big Talker’ Finds Her Place in PRMay 23, 2023
        • Denys Nevozhai Z0nVqfrOqWA UnsplashStrategic Marketing: Brands Consider the Power of PurposeMay 12, 2023
        • Future Of WorkCollaborating and Thriving in the Workplace of the FutureMay 3, 2023
        • Getty Images OE3wJpswgdc UnsplashStudying Social Media Use to Quantify Emotions and Improve Mental HealthApril 28, 2023
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        • Learning DayLearning Day 2023 Is a Big Hit with Investment Competitors May 2, 2023
        • 3Our 2023 Investment Competition Global Finale Ends in Sweet Victory for DMV’s FinestApril 26, 2023
        • DSC1395Celebrating the Top 10 Teams in the 2022-2023 Wharton Global High School Investment CompetitionMarch 23, 2023
        • Ramen StockA Ramen Noodle Restaurant Case Study in Viral MarketingMarch 10, 2023
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        • The Wharton Global Youth Program has created a comprehensive video glossary of hundreds of business-related terms. Puzzled by the concept of "operating income" or need some help with your "competitive advantage?" Click on the linked word in the text in any article!
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        • Our Explore Business mini-sites are gateways to conversations, readings and activities that inspire high school students to think more deeply about issues affecting business and society. Dig into these Wharton-powered learning opportunities wherever and whenever you want to explore timely and compelling topics.
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        • The Business of RaceEdited Wharton Ryder Data Sceince Hackathon 2018 23 299×299
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        • The Educator's Toolkit is a collection of articles, lesson plans, video glossary terms, hands-on learning exercises and other resources to provide ideas and materials to use with your students, while at the same time helping you discover the various ways the Wharotn Global Youth Program is creating relevant content for your classroom.
        • The Future of Workfuture-of-work
        • Sustainability and RecommerceJanuary-Toolkit-2020-Sustainability-and-Recommerce
        • Technology and Privacytechnology-and-privacy
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        • Browse the lesson plans, organized by National Business Education Association standard subject areas.

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  • About

Celebrity Branding

/wp-content/uploads/glossary_videos/CelebrityBranding.mp4

Celebrity branding is when famous individuals sponsor a product. For example, Paris Hilton was often seen with her Blackberry. Hence, she became associated with the Blackberry brand.

February 28, 2011

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