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      • FNCE0001 IconFNCE 0001: Introduction to Financial Markets and the Global Economy
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      • OIDD0001 IconOIDD 0001: Prescriptive Analytics
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      • Business Journal Articles
        • Getty Images B 3a8fbw9sA UnsplashNeuroeconomics: Getting to the Root of How We Think About ThingsJanuary 31, 2023
        • Mimi Thian GXEcTqlZHno UnsplashWharton’s Christian Terwiesch on How ChatGPT Can Stimulate Your ThinkingJanuary 27, 2023
        • Ave Calvar 7SHoPllOk9Q UnsplashBuilding a Platform for Short-form Audio Content that Appeals to the NeurodiverseJanuary 26, 2023
        • Hal Gatewood OgvqXGL7XO4 UnsplashBusiness, the Brain and Brand LoyaltyJanuary 4, 2023
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        • Investment Comp Semi Finalist 2022 2023Congratulations to This Year’s Investment Competition Semifinalists!January 26, 2023
        • Ed Equity VisitEssentials of Personal Finance Students Visit Wharton’s Philadelphia CampusJanuary 3, 2023
        • E0LEssentials of Leadership: It All Starts with YouNovember 1, 2022
        • ZecoStudents Explore the Design Research Process in Essentials of EntrepreneurshipOctober 3, 2022
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        • The Wharton Global Youth Program has created a comprehensive video glossary of hundreds of business-related terms. Puzzled by the concept of "operating income" or need some help with your "competitive advantage?" Click on the linked word in the text in any article!
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            https://d3fzrw9hngh8qa.cloudfront.net/glossary/401k.mp4
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        • Listen to inspiring youth voices! Each month Wharton Global Youth interviews a high school student innovator from around the world, discussing strategies and concepts that touch on every area of business and finance and explore the world economy. Each podcast episode runs around 20 minutes, ends with a fun lightning round, and is accompanied by a written transcript and conversation starters.
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        • The Educator's Toolkit is a collection of articles, lesson plans, video glossary terms, hands-on learning exercises and other resources to provide ideas and materials to use with your students, while at the same time helping you discover the various ways the Wharotn Global Youth Program is creating relevant content for your classroom.
        • The Future of Workfuture-of-work
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        • Browse the lesson plans, organized by National Business Education Association standard subject areas.

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  • About

Celebrity Branding

/wp-content/uploads/glossary_videos/CelebrityBranding.mp4

Celebrity branding is when famous individuals sponsor a product. For example, Paris Hilton was often seen with her Blackberry. Hence, she became associated with the Blackberry brand.

February 28, 2011

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