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  • Pre-baccalaureate

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      • Courses
      • FNCE0001 IconFNCE 0001: Introduction to Financial Markets and the Global Economy
      • FNCE0002 IconFNCE 0002: Essentials of Personal Finance
      • STAT0001 IconSTAT 0001: Introduction to Statistics and Data Science
      • STAT0002 Course IconSTAT 0002: Introduction to Statistics and Data Science
      • HCMG0001 IconHCMG 0001: Introduction to Health Economics
      • BEPP 0001BEPP 0001: Business Economics and Public Policy
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      • OIDD0001 IconOIDD 0001: Prescriptive Analytics
      • MKTG0001 IconMKTG 0001: Viral Marketing
      • MKTG0002 IconMKTG 0002: Consumer Behavior
      • MGMT 0001MGMT 0001: Principles of Management
      • MGMT0004 IconMGMT 0004: Work, Power and Inequality
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  • News & Articles

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      • Business Journal Articles
        • Karsten Wurth LsJ9jHKIqHg UnsplashYour Future as an ESG PioneerSeptember 28, 2023
        • Hannah Busing Zyx1bK9mqmA UnsplashGenvizion’s Global Citizens Create Connection through CollaborationSeptember 27, 2023
        • 230421 WGYP Learning 065 Update7 Leadership Questions for Wharton School Dean, Erika JamesSeptember 12, 2023
        • ESG Image 2How Do We Make ESG Sustainable?September 5, 2023
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      • Global Youth News
        • Wheaton 335On Location with Sara Jane McCaffrey: Global Youth Students Explore Competitive Advantage in Cambridge, U.K.September 25, 2023
        • 2300727 Gyp Programs 3482High School Students Experience the Wharton Entrepreneurship GameAugust 30, 2023
        • Getty Images LnFxWuMFQe0 UnsplashRound 4 Is the Exclamation Point on a Summer of Expressive Student CommentingAugust 18, 2023
        • Christina Wocintechchat Com HocFQHhGjDE UnsplashResponders Get Real in Round 3 of the 2023 Wharton Global Youth Comment and Win ContestAugust 2, 2023
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      • Glossary
        • The Wharton Global Youth Program has created a comprehensive video glossary of hundreds of business-related terms. Puzzled by the concept of "operating income" or need some help with your "competitive advantage?" Click on the linked word in the text in any article!
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      • Comment & Win Contest
        • The Wharton Global Youth Program Comment & Win is an annual contest that runs from June to August and is designed to encourage high school-age students to discover Global Youth stories, podcasts and videos, and to develop stronger reflective and persuasive writing skills. Four biweekly rounds of competition include a new theme introduced each round.
      • Future of the Business World Podcast
        • Listen to inspiring youth voices! Each month Wharton Global Youth interviews a high school student innovator from around the world, discussing strategies and concepts that touch on every area of business and finance and explore the world economy. Each podcast episode runs around 20 minutes, ends with a fun lightning round, and is accompanied by a written transcript and conversation starters.
      • Commenting Policy
        • The Wharton Global Youth Program online community encourages open dialogue from our followers, readers and learners, through commenting on our Global Youth website articles and podcast transcripts and on our various social media platforms, including LinkedIn, Facebook, Instagram, Twitter and YouTube.

          While we value all opinions and viewpoints, we also reserve the right to monitor, censor and unpublish posted comments throughout the Global Youth online community if they do not align with the purpose of our platform as a safe, educational space for pre-college learners, or they violate our code of ethics and conduct.

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  • For Educators

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      • Teaching With Our Content
        • Here are some ways we encourage educators to use our content to inform students about the latest business and finance trends, and to spark curiosity, conversation and innovative thinking.

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      • Explore Business
        • Our Explore Business mini-sites are gateways to conversations, readings and activities that inspire high school students to think more deeply about issues affecting business and society. Dig into these Wharton-powered learning opportunities wherever and whenever you want to explore timely and compelling topics.
        • Environmental, Social & GovernanceWords ESG On A Wood Block And Future Environmental Conservation And Sustainable ESG Modernization Development By Using The Technology Of Renewable Resources To Reduce Pollution And Carbon Emission.
        • The Business of RaceEdited Wharton Ryder Data Sceince Hackathon 2018 23 299×299
        • AnalyticsBusiness Analytics Icon
      • Essential Educator Blog
        • The Essential Educator is a monthly blog written for high school educators by high school educators. It shares best practices for supporting and engaging students through business education.

          Read Our Blog

      • Educator Toolkit
        • The Educator's Toolkit is a collection of articles, lesson plans, video glossary terms, hands-on learning exercises and other resources to provide ideas and materials to use with your students, while at the same time helping you discover the various ways the Wharotn Global Youth Program is creating relevant content for your classroom.
        • The Future of Workfuture-of-work
        • Sustainability and RecommerceJanuary-Toolkit-2020-Sustainability-and-Recommerce
        • Technology and Privacytechnology-and-privacy
        • View All Toolkit Articles
      • Lesson Plans

        • Browse the lesson plans, organized by National Business Education Association standard subject areas.

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      • Entrepreneurship Game
        • Wharton Global Youth is excited to offer high school educators access to a unique business simulation created by Wharton Interactive. The Entrepreneurship Game is a complete entrepreneurship educational experience that is impactful, engaging and easy to run. Give your students the chance to run a high-growth startup.

          Learn More

  • About

Celebrity Branding

/wp-content/uploads/glossary_videos/CelebrityBranding.mp4

Celebrity branding is when famous individuals sponsor a product. For example, Paris Hilton was often seen with her Blackberry. Hence, she became associated with the Blackberry brand.

February 28, 2011

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