Branding is to give a product a distinctive identity by means of characteristic design packaging in advertising. M&M has successfully branded its chocolates through their vibrantly-colored candy coating, each marked with an M, trademark characters, several product varieties, and catchy slogan “melts in your mouth, not in your hand.”
Related Articles:
- 6 Questions for Entrepreneur Henry Yan of Metaverse AI
- A Start-up Brand Chases a New Generation of 'Tea Friends' and Profits for Yunnan Farmers
- Wharton Research Adds to the Evolving Brand Story
- A Budding Bio Entrepreneur Makes Nutritional Gummies for Teens
- From Bioscience to Haute Couture: Tony Wang's Wide-Ranging WorldYou might think Tony Wang had his hands full as a double-degree junior at the University of Pennsylvania, earning both his bachelor’s and master’s in four years. Add fashion designer and social media expert extraordinaire to the mix and you have one busy bioscience-loving blogger. Wang sat down with student interviewer Mindy Zhang to talk about his passion for fashion – including his biannual adventures at New York Fashion Week -- and the value of building your personal brand.