Branding is to give a product a distinctive identity by means of characteristic design packaging in advertising. M&M has successfully branded its chocolates through their vibrantly-colored candy coating, each marked with an M, trademark characters, several product varieties, and catchy slogan “melts in your mouth, not in your hand.”
- Denim in the Raw: ‘There Is No Better Time than Now to Start Your Business’KWHS interviewer Avivah Hotimsky recently sat down with Adina Luo, cofounder of Black Box Denim, to discuss her passion for great-fitting jeans and for building a brand.
- Emma Himes of JÜV Consulting Deciphers the Dynamic Style of Generation Z
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