Business Journal Articles

The Wharton Global Youth business journal introduces high school students to business and finance education. Articles are written for a high school reader and explore concepts and trends with insight from Wharton School professors and other members of the Wharton community. Student readers can access business terms linked to our video glossary that provide an extra layer of learning from world-class Wharton faculty. Educators can take advantage of Conversation Starters at the end of each article, as well as easy assignability through a Google Classroom button.

If you're like most people, your deepest connection to a bag of potato chips is when you're on the couch, binge-watching Grey's Anatomy, with your favorite junk food. Here's a chance to think about that bag on an even deeper level -- with business concepts like marketing and branding in mind. This article, portions of which first appeared in the Knowledge@Wharton online business journal, explores the role that consumers play in the marketing and development of new products -- from the perspective of a Lay's potato chip campaign on social media.…

Cheesy Garlic Bread Chips: Lay’s Lesson in Marketing and Brand Awareness

As California’s Golden State Warriors professional basketball team moves its way through the NBA playoffs after finishing off a remarkable regular season, KWHS takes you behind the scenes with Daniel Brusilovsky, the team’s digital initiatives lead. Brusilovsky, a teen tech whiz who now, at 22, has landed a "dream" job with the Warriors, explains beacon technology and why it’s important to start learning and doing.…

Checking In with a Guy behind New Technologies for the Golden State Warriors

Shubham Banerjee, a 13-year-old with a creative mind, is now learning what it means to found a start-up technology business in California's Silicon Valley. He is exploring his potential market, meeting with venture capitalists, planning the launch of his first product and still attending eighth grade at the Champion School in San Jose, Calif. And it all started with Lego Mindstorms EV3 and an interest in helping blind people have access to more affordable technology.…

The Silicon Valley Start-up that Began with Legos and a Market Need

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