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      • An illustration of a white target with an arrow at the center, alongside a dollar symbol. It represents financial goals or business success.Essentials of Finance
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      • The image displays the text "FNCE 0001" in white font on a blue textured background.FNCE 0001: Introduction to Financial Markets and the Global Economy
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        • Ales Krivec M88iChr48k0 UnsplashAn AI Startup Takes Us Inside the Business of Climate ResilienceNovember 1, 2024
        • Fredrik Solli Wandem 8ufZ Dj9Ycc Unsplash8 Retail Lessons from the CEO of Spirit Halloween StoresOctober 29, 2024
        • Laura Adai FhpRdpsoEEw UnsplashTomatoes, Sunflowers and Modernizing the Farmers Market Business ModelOctober 23, 2024
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        • A person standing with arms outstretched in a misty field, conveying a sense of freedom and connection with nature.Wharton’s 2024 Comment and Win Contest Ends with Innovation and InspirationAugust 28, 2024
        • Two people smiling and collaborating over a large sheet of paper, with a laptop nearby, suggesting teamwork or a creative project.Students Consider New Perspectives in Round 3 of the Wharton Comment and Win ContestAugust 9, 2024
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Analogical Reasoning

/wp-content/uploads/glossary_videos/Analogical_Reasoning.mp4

Analogical reasoning is a process of comparing two objects, and projecting the features of one object onto another. Charles Merrill, the founder of Merrill Lynch, worked as a supermarket executive before moving to banking. Using analogical reasoning to connect these two experiences, he envisioned banks becoming financial supermarkets.

Related Articles:
  • Where Do Ideas Come From?
October 10, 2013

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