Search Engine

JB King is a director at Ernst & Young, one of the world’s largest professional services firms and one of the Big Four accounting firms, along with Deloitte, KPMG and PricewaterhouseCoopers. The Big Four handle most of the financial audits for publicly traded companies. But don’t expect to see King accessorizing with a pencil and green plastic visor anytime soon. In this essay, King describes a very different view of life as an employee at a Big Four accounting firm.

While more adults are embracing social media, they don’t necessarily use Twitter, Facebook and other sites the same way as their kids. For instance, as people get older, social media becomes less an extension of daily relationships and more a place to reestablish old friendships. And when it comes to privacy, older social media users may be the ones to follow.

While the Internet proved to be a great start-up platform for one entrepreneurial teen, he then had to learn the rules of the game. Jarret Miller has become a master of SEO or search engine optimization, the process of improving the visibility of a website or web page. What’s more, Miller’s SEO expertise, which he shares with KWHS, has helped him in yet another search – for an internship.

In today’s unforgiving labor market, students need some intel on how they can make themselves more employable. Economists and career counselors weigh in on the importance of credentials, technology and, yes, loving what you do. If you want to repair bicycles, your prospects look good – but your salary, not so much.