Explore the Main Video Themes with These Shorter Segments
1. Data and Analytics in Sports and Sports Betting
Following a brief introduction, Wharton professor Eric Bradlow and FanDuel CEO Amy Howe discuss how data and sophisticated analytics models are essential to effective decision making in sports and sports betting, both on the field and off.
2. Analytics Across Different Sports
Sports like American football often lead the game of analytics and sports betting, and now other sports (even pickleball!) are getting in on the benefits of enhanced data and statistics.
3. Quality Control: Data Integrity, Bias and Statistical Models
How sports betting and sports analysts are addressing the overall accuracy, completeness and consistency of data, as well as evaluating their models to account for variables.
4. FanDuel and The Analytics of Sports Betting
The online sports betting market globally generated revenues of $83.65 billion in 2022. FanDuel CEO Amy Howe takes us inside this young, analytics-driven, growing industry.
5. Would You Rather Have a Better Coach or Better Data?
While the More than a Game panelists believe in the power of data, they agree that analytics is a support tool – along with professional judgment, experience and observation – for sound decision making.
6. Damar Hamlin and Athlete Safety
Impelled by football player Damar Hamlin’s cardiac arrest on the field, Dr. Eric Bradlow talks about data’s role in the safety of sports and protection of athletes.
7. A Look at the Business Side of Sports, Betting and Analytics
From marketing strategies like Customer Relationship Management and cross-selling, to competition in online betting, the More than a Game panelists discuss the critical role of data and analytics.
8. Advice for Aspiring Sports Analysts
Amy Howe and Eric Bradlow, who have both pursued very interesting paths combining their passion for sports and analytics, share their best career advice.
Explore Business with Wharton Global Youth
Our Explore Business mini-sites are gateways to conversations, readings and activities that inspire high school students to think more deeply about issues affecting business and society. Dig into these Wharton-powered learning opportunities wherever and whenever you want to explore timely and compelling topics.