Resource allocation is how a firm’s budget is distributed across products, geographies, and marketing tools. As soccer has grown in popularity, Nike’s resource allocation has gone up for soccer clothes and shoes.
- Innovation in the Classroom: Inspiring CreativityHow do we teach students to become innovative thinkers? Through exploration and experimentation. In this final part of a four-part audio podcast for educators on innovation and the art of problem-solving, Saikat Chaudhuri, executive director of the Mack Institute of Innovation Management at the Wharton School; and Rob Shelton, global innovation strategy lead at PwC, talk about ways to foster innovation in the high school classroom. They address several questions from teachers in hopes of getting at the heart of encouraging more risk-taking and creativity, as well as helping educators become catalysts for change.