Global marketing includes companies’ marketing strategies that look at the entire world as their arena of operations. And involves both the selection of all countries in the world in which the company decides to operate, and the decisions of how to operate in these countries. You can find Coca-Cola, for example, in most countries. This reflects Coca-Cola’s global marketing strategy. Think of other products and services you see in various countries, and examine whether they use the same products in all countries, or customize the product for specific countries.
- ChilLAX, SparkHub and Other Innovations from Tomorrow's Sports Business LeadersYou know how everyone advises you to do what you love when it comes to a career? Lots of people with a passion for sports have figured out ways to channel that energy into game-related endeavors off the field. A group of high school students from around the world spent a month in July 2011 learning about the sports business industry and developing their own company concepts to score big with fans and players online and off.