Direct marketing is a type of marketing in which a firm sends messages directly to consumers. L.L. Bean practices direct marketing when it sends catalogs to consumers.
- Inside Accounting: 'There's Room among the Pencil Pushers for Creative Types Like Me'JB King is a director at Ernst & Young, one of the world’s largest professional services firms and one of the Big Four accounting firms, along with Deloitte, KPMG and PricewaterhouseCoopers. The Big Four handle most of the financial audits for publicly traded companies. But don’t expect to see King accessorizing with a pencil and green plastic visor anytime soon. In this essay, King describes a very different view of life as an employee at a Big Four accounting firm.
- When Was the Last Time You Visited a Bank Branch?