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    • On-Campus Programs »

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      • Essentials Finance IconEssentials of Finance
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      • Moneyball IconMoneyball Academy
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  • Online

    • Online Programs »

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      • Future Business World IconFuture of the Business World
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      • UnderstandingyourmoneyiconUnderstanding Your Money
      • Moneyball Training IconMoneyball Academy: Training Camp
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  • Location-based

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      • Essentials Of InnovationSan Francisco, CA: Innovation and Startup Culture
      • Cambridge Course IconCambridge, UK: Strategy and International Management
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  • Pre-baccalaureate

    • Pre-baccalaureate Program »

      • Courses
      • FNCE0001 IconFNCE 0001: Introduction to Financial Markets and the Global Economy
      • FNCE0002 IconFNCE 0002: Essentials of Personal Finance
      • STAT0001 IconSTAT 0001: Introduction to Statistics and Data Science
      • STAT0002 Course IconSTAT 0002: Introduction to Statistics and Data Science
      • HCMG0001 IconHCMG 0001: Introduction to Health Economics
      • BEPP 0001BEPP 0001: Business Economics and Public Policy
      •  
      • OIDD0001 IconOIDD 0001: Prescriptive Analytics
      • MKTG0001 IconMKTG 0001: Viral Marketing
      • MKTG0002 IconMKTG 0002: Consumer Behavior
      • MGMT 0001MGMT 0001: Principles of Management
      • MGMT0004 IconMGMT 0004: Work, Power and Inequality
      • Program Information
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    • Investment Competition '23 - '24 »

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  • News & Articles

    • News & Articles »

      • Business Journal Articles
        • Valeria Nikitina XRUZw XUEKM UnsplashHow Will AI and Hybrid Work Change Your Job?June 2, 2023
        • Public Relations StockImageA Competitive Debater and ‘Big Talker’ Finds Her Place in PRMay 23, 2023
        • Denys Nevozhai Z0nVqfrOqWA UnsplashStrategic Marketing: Brands Consider the Power of PurposeMay 12, 2023
        • Future Of WorkCollaborating and Thriving in the Workplace of the FutureMay 3, 2023
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      • Global Youth News
        • SSI3Wharton Investment Competition: Tales from the 2023 TeamsJune 6, 2023
        • Learning DayLearning Day 2023 Is a Big Hit with Investment Competitors May 2, 2023
        • 3Our 2023 Investment Competition Global Finale Ends in Sweet Victory for DMV’s FinestApril 26, 2023
        • DSC1395Celebrating the Top 10 Teams in the 2022-2023 Wharton Global High School Investment CompetitionMarch 23, 2023
        • View All News
      • Glossary
        • The Wharton Global Youth Program has created a comprehensive video glossary of hundreds of business-related terms. Puzzled by the concept of "operating income" or need some help with your "competitive advantage?" Click on the linked word in the text in any article!
          • 401K
          • Accounts Receivable
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        • Full Glossary »

      • Comment & Win Contest
        • The Wharton Global Youth Program Comment & Win is an annual contest that runs from June to August and is designed to encourage high school-age students to discover Global Youth stories, podcasts and videos, and to develop stronger reflective and persuasive writing skills. Four biweekly rounds of competition include a new theme introduced each round.
      • Future of the Business World Podcast
        • Listen to inspiring youth voices! Each month Wharton Global Youth interviews a high school student innovator from around the world, discussing strategies and concepts that touch on every area of business and finance and explore the world economy. Each podcast episode runs around 20 minutes, ends with a fun lightning round, and is accompanied by a written transcript and conversation starters.
      • Commenting Policy
        • The Wharton Global Youth Program online community encourages open dialogue from our followers, readers and learners, through commenting on our Global Youth website articles and podcast transcripts and on our various social media platforms, including LinkedIn, Facebook, Instagram, Twitter and YouTube.

          While we value all opinions and viewpoints, we also reserve the right to monitor, censor and unpublish posted comments throughout the Global Youth online community if they do not align with the purpose of our platform as a safe, educational space for pre-college learners, or they violate our code of ethics and conduct.

          Learn More

  • For Educators

    • For Educators »

      • Teaching With Our Content
        • Here are some ways we encourage educators to use our content to inform students about the latest business and finance trends, and to spark curiosity, conversation and innovative thinking.

          Learn How

      • Explore Business
        • Our Explore Business mini-sites are gateways to conversations, readings and activities that inspire high school students to think more deeply about issues affecting business and society. Dig into these Wharton-powered learning opportunities wherever and whenever you want to explore timely and compelling topics.
        • Environmental, Social & GovernanceWords ESG On A Wood Block And Future Environmental Conservation And Sustainable ESG Modernization Development By Using The Technology Of Renewable Resources To Reduce Pollution And Carbon Emission.
        • The Business of RaceEdited Wharton Ryder Data Sceince Hackathon 2018 23 299×299
        • AnalyticsBusiness Analytics Icon
      • Essential Educator Blog
        • The Essential Educator is a monthly blog written for high school educators by high school educators. It shares best practices for supporting and engaging students through business education.

          Read Our Blog

      • Educator Toolkit
        • The Educator's Toolkit is a collection of articles, lesson plans, video glossary terms, hands-on learning exercises and other resources to provide ideas and materials to use with your students, while at the same time helping you discover the various ways the Wharotn Global Youth Program is creating relevant content for your classroom.
        • The Future of Workfuture-of-work
        • Sustainability and RecommerceJanuary-Toolkit-2020-Sustainability-and-Recommerce
        • Technology and Privacytechnology-and-privacy
        • View All Toolkit Articles
      • Lesson Plans

        • Browse the lesson plans, organized by National Business Education Association standard subject areas.

          • Accounting
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      • Entrepreneurship Game
        • Wharton Global Youth is excited to offer high school educators access to a unique business simulation created by Wharton Interactive. The Entrepreneurship Game is a complete entrepreneurship educational experience that is impactful, engaging and easy to run. Give your students the chance to run a high-growth startup.

          Learn More

  • About

Click Through Rate

/wp-content/uploads/glossary_videos/ClickThroughRate.mp4

The click-through rate is the percentage of links clicked on. The display advertisement was shown 100 times, and was clicked on 14 times, for a click-through rate of 14 percent.

February 28, 2011

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