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  • Pre-baccalaureate

    • Pre-baccalaureate Program »

      • Courses
      • FNCE0001 IconFNCE 0001: Introduction to Financial Markets and the Global Economy
      • FNCE0002 IconFNCE 0002: Essentials of Personal Finance
      • STAT0001 IconSTAT 0001: Introduction to Statistics and Data Science
      • STAT0002 Course IconSTAT 0002: Introduction to Statistics and Data Science
      • HCMG0001 IconHCMG 0001: Introduction to Health Economics
      •  
      • OIDD0001 IconOIDD 0001: Prescriptive Analytics
      • MKTG0001 IconMKTG 0001: Viral Marketing
      • MKTG0002 IconMKTG 0002: Consumer Behavior
      • MGMT 0001MGMT 0001: Principles of Management
      • MGMT0004 IconMGMT 0004: Work, Power and Inequality
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  • News & Articles

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      • Business Journal Articles
        • Getty Images B 3a8fbw9sA UnsplashNeuroeconomics: Getting to the Root of How We Think About ThingsJanuary 31, 2023
        • Mimi Thian GXEcTqlZHno UnsplashWharton’s Christian Terwiesch on How ChatGPT Can Stimulate Your ThinkingJanuary 27, 2023
        • Ave Calvar 7SHoPllOk9Q UnsplashBuilding a Platform for Short-form Audio Content that Appeals to the NeurodiverseJanuary 26, 2023
        • Hal Gatewood OgvqXGL7XO4 UnsplashBusiness, the Brain and Brand LoyaltyJanuary 4, 2023
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      • Global Youth News
        • Investment Comp Semi Finalist 2022 2023Congratulations to This Year’s Investment Competition Semifinalists!January 26, 2023
        • Ed Equity VisitEssentials of Personal Finance Students Visit Wharton’s Philadelphia CampusJanuary 3, 2023
        • E0LEssentials of Leadership: It All Starts with YouNovember 1, 2022
        • ZecoStudents Explore the Design Research Process in Essentials of EntrepreneurshipOctober 3, 2022
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      • Glossary
        • The Wharton Global Youth Program has created a comprehensive video glossary of hundreds of business-related terms. Puzzled by the concept of "operating income" or need some help with your "competitive advantage?" Click on the linked word in the text in any article!
          • 401K
            https://d3fzrw9hngh8qa.cloudfront.net/glossary/401k.mp4
          • Accounts Receivable
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        • Full Glossary »

      • Comment & Win Contest
        • The Wharton Global Youth Program Comment & Win is an annual contest that runs from June to August and is designed to encourage high school-age students to discover Global Youth stories, podcasts and videos, and to develop stronger reflective and persuasive writing skills. Four biweekly rounds of competition include a new theme introduced each round.
      • Future of the Business World Podcast
        • Listen to inspiring youth voices! Each month Wharton Global Youth interviews a high school student innovator from around the world, discussing strategies and concepts that touch on every area of business and finance and explore the world economy. Each podcast episode runs around 20 minutes, ends with a fun lightning round, and is accompanied by a written transcript and conversation starters.
  • For Educators

    • For Educators »

      • Teaching With Our Content
        • Here are some ways we encourage educators to use our content to inform students about the latest business and finance trends, and to spark curiosity, conversation and innovative thinking.

          Learn How

      • Explore Business
        • Our Explore Business mini-sites are gateways to conversations, readings and activities that inspire high school students to think more deeply about issues affecting business and society. Dig into these Wharton-powered learning opportunities wherever and whenever you want to explore timely and compelling topics.
        • Environmental, Social & GovernanceWords ESG On A Wood Block And Future Environmental Conservation And Sustainable ESG Modernization Development By Using The Technology Of Renewable Resources To Reduce Pollution And Carbon Emission.
        • The Business of RaceEdited Wharton Ryder Data Sceince Hackathon 2018 23 299×299
        • AnalyticsBusiness Analytics Icon
      • Essential Educator Blog
        • The Essential Educator is a monthly blog written for high school educators by high school educators. It shares best practices for supporting and engaging students through business education.

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      • Educator Toolkit
        • The Educator's Toolkit is a collection of articles, lesson plans, video glossary terms, hands-on learning exercises and other resources to provide ideas and materials to use with your students, while at the same time helping you discover the various ways the Wharotn Global Youth Program is creating relevant content for your classroom.
        • The Future of Workfuture-of-work
        • Sustainability and RecommerceJanuary-Toolkit-2020-Sustainability-and-Recommerce
        • Technology and Privacytechnology-and-privacy
        • View All Toolkit Articles
      • Lesson Plans

        • Browse the lesson plans, organized by National Business Education Association standard subject areas.

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  • About

Click Through Rate

/wp-content/uploads/glossary_videos/ClickThroughRate.mp4

The click-through rate is the percentage of links clicked on. The display advertisement was shown 100 times, and was clicked on 14 times, for a click-through rate of 14 percent.

February 28, 2011

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