Brand loyalty is the degree to which a consumer purchases the same brand repeatedly. Many companies are trying to figure out how to increase the brand loyalty of their customers. They might ask, “How could I get my customers to always drink Coke, and never drink Pepsi?” “How can I get my customers to always buy Nike, instead of Reebok or Adidas?”
- MTV Pakistan: A Rockin' TraditionMove over Li’l Wayne and Justin Timberlake and make room at the mic for Sajjad Ali and Shahzad Roy. These are just a few of the must-see pop stars featured on MTV Pakistan, a television music channel that has been rocking its way through the conservative culture of an Islamic country.
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