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      • FNCE0001 IconFNCE 0001: Introduction to Financial Markets and the Global Economy
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      • OIDD0001 IconOIDD 0001: Prescriptive Analytics
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        • Gas Pump PhotoAspiring Data Scientists Research the Rise in Gasoline PricesMarch 24, 2023
        • Katy Hero6 Questions for Wharton Behavioral Economist Katy MilkmanFebruary 28, 2023
        • Shack3Lessons from Shake Shack Founder Danny Meyer, with a Side of FriesFebruary 27, 2023
        • Kristy Indian Cultural AppropriationFighting for Greater Asian-American Representation in Media and EducationFebruary 16, 2023
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        • DSC1395Celebrating the Top 10 Teams in the 2022-2023 Wharton Global High School Investment CompetitionMarch 23, 2023
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        • Investment Comp Semi Finalist 2022 2023Congratulations to This Year’s Investment Competition Semifinalists!January 26, 2023
        • Ed Equity VisitEssentials of Personal Finance Students Visit Wharton’s Philadelphia CampusJanuary 3, 2023
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        • The Wharton Global Youth Program has created a comprehensive video glossary of hundreds of business-related terms. Puzzled by the concept of "operating income" or need some help with your "competitive advantage?" Click on the linked word in the text in any article!
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            https://d3fzrw9hngh8qa.cloudfront.net/glossary/401k.mp4
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      • Comment & Win Contest
        • The Wharton Global Youth Program Comment & Win is an annual contest that runs from June to August and is designed to encourage high school-age students to discover Global Youth stories, podcasts and videos, and to develop stronger reflective and persuasive writing skills. Four biweekly rounds of competition include a new theme introduced each round.
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        • Listen to inspiring youth voices! Each month Wharton Global Youth interviews a high school student innovator from around the world, discussing strategies and concepts that touch on every area of business and finance and explore the world economy. Each podcast episode runs around 20 minutes, ends with a fun lightning round, and is accompanied by a written transcript and conversation starters.
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        • Our Explore Business mini-sites are gateways to conversations, readings and activities that inspire high school students to think more deeply about issues affecting business and society. Dig into these Wharton-powered learning opportunities wherever and whenever you want to explore timely and compelling topics.
        • Environmental, Social & GovernanceWords ESG On A Wood Block And Future Environmental Conservation And Sustainable ESG Modernization Development By Using The Technology Of Renewable Resources To Reduce Pollution And Carbon Emission.
        • The Business of RaceEdited Wharton Ryder Data Sceince Hackathon 2018 23 299×299
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      • Essential Educator Blog
        • The Essential Educator is a monthly blog written for high school educators by high school educators. It shares best practices for supporting and engaging students through business education.

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        • The Educator's Toolkit is a collection of articles, lesson plans, video glossary terms, hands-on learning exercises and other resources to provide ideas and materials to use with your students, while at the same time helping you discover the various ways the Wharotn Global Youth Program is creating relevant content for your classroom.
        • The Future of Workfuture-of-work
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  • About

Advertising Metrics

/wp-content/uploads/glossary_videos/AdvertisingMetrics.mp4

Statistics that are collected and compared to help evaluate the effectiveness of a particular advertising campaign. The click-through rate is just one example of the explosion of new advertising metrics that have arisen thanks to the internet.

February 28, 2011

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