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        • Getty Images UoiUPNT1aWs Unsplash5 Truths about Behavioral Economics and Studying Consumer BehaviorFebruary 1, 2023
        • Getty Images B 3a8fbw9sA UnsplashNeuroeconomics: Getting to the Root of How We Think About ThingsJanuary 31, 2023
        • Mimi Thian GXEcTqlZHno UnsplashWharton’s Christian Terwiesch on How ChatGPT Can Stimulate Your ThinkingJanuary 27, 2023
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  • About

Product Category

/wp-content/uploads/glossary_videos/ProductCategory.mp4

A product category is all the products offering the same general functionality. Starbucks made a major change when it decided to start offering ice cream, to compete in the frozen dairy product category.

February 28, 2011

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