Business strategy defines how a firm competes in each specific industry or market in which it operates. The executives at the business strategy meeting discussed how their firm’s strategy in the video game industry differed from its strategy in the film industry, due to the differing natures of competition in each.
- IndieGoGo and the Power of Social MediaTori Molnar, 14, is the founder of Utoria, a Pittsburgh, Pa.-based direct-selling company for teenage girls that she started in September 2010. Molnar spoke to Knowledge@Wharton High School about the critical role that social media plays in Utoria’s business development, including a 30-day IndieGoGo campaign that she launched in November 2011 to raise money to fund the company’s growth.
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